The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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beauty / cosmetics / toiletries / personal goods
Award
Agency
Client
Title
Category
Annual ID
Lissage Men
Agency: Samurai / Tokyo
Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Other Branded Content / Live Events
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
So Thin You?ll Need to Think of Something Else
Agency: Marcus Thomas LLC / Cleveland
Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Dove - Self Conscious
Agency: Ogilvy & Mather / London + Gramercy Park Studios / London
Client: Unilever Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Design Merit Award
Agency:
Samurai / Tokyo
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16162M
Award:
2016 Film Merit Award
Agency:
MullenLowe / Winston-Salem
Client:
ULTA Beauty
Title:
First Haircut
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16191M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London + Tantrum Productions / London
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16192M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16194M
Award:
2016 Film Merit Award
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16217M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16089M
Award:
2016 Design Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16221M
Award:
2016 Film Merit Award
Agency:
Marcus Thomas LLC / Cleveland
Client:
Okamoto
Title:
So Thin You?ll Need to Think of Something Else
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16202M
Award:
2016 Direct Merit Award
Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16079M
Award:
2016 Mobile Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16027M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / London + Gramercy Park Studios / London
Client:
Unilever
Title:
Dove - Self Conscious
Category:
CSR - Public Awareness - Campaign / Public Awareness - Campaign
Annual ID:
RA16026M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16026M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16223M
Award:
2016 UX / UI Merit Award
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16040M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Beirut
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16037M
Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16038M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M